Skip to main content

Qualitative Methods

Qualitative methods focus on understanding phenomena through rich, contextual data.

When to Use​

  • Exploring new or poorly understood topics
  • Understanding meaning and experience
  • Developing theory from data
  • Examining complex social processes

Common Methods​

Interviews​

One-on-one conversations to gather in-depth perspectives.

Types:

  • Structured
  • Semi-structured
  • Unstructured

Focus Groups​

Group discussions to explore shared experiences.

Observation​

Systematic watching and recording of behavior.

Types:

  • Participant observation
  • Non-participant observation

Document Analysis​

Systematic review of existing documents.

Case Study​

In-depth examination of specific instances.

Analysis Approaches​

ApproachFocus
Thematic AnalysisIdentifying patterns/themes
Grounded TheoryBuilding theory from data
Narrative AnalysisStory structure and meaning
Content AnalysisSystematic categorization

Quality Criteria​

  • Credibility
  • Transferability
  • Dependability
  • Confirmability