Dissemination
Dissemination is the active process of spreading knowledge to target audiences.
Channels
Academic
- Conferences, workshops
- Journal publications
- Academic networks
Professional
- Industry conferences
- Webinars
- Professional associations
Public
- Media coverage
- Social media
- Public talks
Strategy Development
- Identify audiences - Who needs this knowledge?
- Choose channels - Where do they engage?
- Adapt message - What resonates with them?
- Plan timing - When is optimal?
- Measure impact - How will you know it worked?
Best Practices
- Multi-channel approach - Don't rely on one channel
- Consistent messaging - Core message adapts, not changes
- Engagement focus - Aim for interaction, not just broadcast
- Follow-up - Continue conversation after initial share
Metrics
| Metric | What it Measures |
|---|---|
| Reach | How many people saw it |
| Engagement | How many interacted |
| Citations | Academic impact |
| Downloads | Practical interest |
| Partnerships | Relationship building |